Typography is another aspect that often poses difficulties to many brands, which results in the unevenness of their logos. It will be noticed that wrong choices of fonts negatively impact brand recall and even do not send the right message.
Typeface has the greatest significance in graphic design since it is accountable for the legibility and perception of the brand identity. When choosing the fonts, it would be useful to take into consideration such issues as:
- Readability
- Emerging style
- Correspondence to the values of the brand
Applying two fonts that harmonize and provide consistency with all the documents strengthens the brand image.
The firm is fantastic at typography; they select the perfect font for your brand personality and objectives. In this regard, their expert team of typographers guarantees that all the typographic decisions are beneficial to your brand’s image and help convey the intended message. Let typography do the talking by getting in touch with Synex Digital today.
